Let's Take The Guesswork Out Of Your Brand + Business
Brand is more than logo or a color scheme. It is energy. Vibe. Identity. Recognition. And successful brands are the ones that are authentic and meaningful. Your brand is a vehicle for communicating what matters most to you. It's a vehicle with focus, direction and pace. And it is communicating your meaningful message all the time. So, if you aren't clear with yourself, no one will be clear about you. Your brand is the foundation of your interactions, relationships and business. It tells the people around you who you are, what you stand for and why it's relevant to them. It differentiates your voice in the midst of all the noise, so your people can easily choose you. Choice is power, right?
You don't want your value determined by the random assumptions of others. And you can't let fear minimize your voice and negatively impact your career, business and bank account. This is your opportunity to lead, communicate and negotiate from a powerful position grounded in what matters. And now, all of your connections and interactions are meaningful. Your circumstances no longer define you. You do. Be the branded expert in what you know. Let that drive your business. Your community and bank account will thank you for it.
Brand is the foundation of successful business. It is exactly what Simon Sinek refers to in his Ted Talk Start With Why. Once you know why you do what you do, then the what and the how are aligned to support that purpose. That positioning is YOUR playing field where there's no limit to your growth.
Your clarity of meaning with yourself and about yourself creates resonance and connection. It is an invitation that attracts those people who believe what you believe. Those are your people. And they are one of your most important assets. And every interaction is a negotiation. How you show up and communicate in that negotiation directly impacts the result. So, now you can do so with confidence. You can define your value, speak your truth and own your purpose with confidence and integrity.
And like brand, there are many moving parts to your business. Legal. Financial. Services and/or Products. Sales. Marketing. Operations. And most importantly, your methodology or secret sauce that delivers on your brand promise. Resonance opens the door. Consistency keeps your stakeholders engaged. Integrity enables you to scale. Your purpose drives it all.
Your internal language ... how you feel and think about yourself ... creates clarity or confusion. So, we work together, one-on-one, to find your resonant, confident and differentiated voice. We use language, definition and communication as tools to clarify your brand and then we use those same tools to promote it. We identify self-limiting beliefs that sabotage your efforts and outcomes. We highlight your strengths, values and expertise ... your secret sauce. You choose your own path and goals, but, together, we create the road map to get you there and use mini-action plans, inquiries and firm accountability to stay on track. Ultimately, you own who are and what matters most to you to create resonance, confidence, connection and differentiation that is then mirrored back to you.
Based in Neuroscience, professional coaching methods teach you how to hack your body-mind-spirit alignment to create neuroplasticity and increase the flow of feel good chemicals, like serotonin and dopamine, in your body. That "flow" enables clear focus of energy and effort. Coaching uses tools like visualization to create a straight path from the present into the future to achieve what you want. All major CEOs and professional athletes have coaches to help them achieve peak performance. So, why don't you?
Let's face it. There's a lot of writing involved when it comes to starting and owning a business. And all the heavy lifting is driven by marketing communications. Communication is how meaning is created. So, what and how you communicate is critically important so that your meaning is clear. Content marketing starts with website copy and then can include newsletters, articles, guides, video scripts and social media posts. And it all needs to be brand-aligned with your voice and your vibe front and center. It also needs to showcase your expertise through your experiences, your story. Then it gets manipulated to comply with the various standards, forms and lengths of a number of different marketing channels. And after all that effort, re-purpose it! Re-purposing content drives efficiency, so designing for that upfront is key.
The very act of writing is a necessary part of processing, evaluating, defining and owning your brand message. And yet, not everyone has the time or inclination to translate their voice and message onto the written page as part of a consistent marketing communications campaign. As your coach on this journey, I'm uniquely qualified to provide you with copywriting support, if and when you would benefit from it. I know you, your voice and your intention better than almost anyone else. Copywriting is an additional service that can be added to our engagement at any point in our work together. I'll pinch-hit for you, if and when you choose, to help you kick-start your marketing engine and give your business presence and differentiation.
Year over year, industry surveys like those from the International Coaching Federation and Sherpa Executive Coaching say the exact same thing. The majority of coaches coming out of training and certification don't earn enough from their business to rely on as their sole source of revenue. And because of that, many of them are forced to coach as a side hustle or leave the industry altogether. I'm a true believer that coaching can transform our world. So, it is imperative that new coaches also invest in learning how to build revenue-generating businesses.
I work with coaches in brand development and business fundamentals, as well as act as a CTI Certification Coach. And I do that because you have to be a great coach to build a great coaching business. My flavor of certification coaching goes beyond the norm to teach and model principles and methodologies from Neuroscience, Positive Intelligence and Red Team Thinking. I also include skills drills and coaching role plays in our work together. You can learn more by visiting my Certification Coaching page. And if you want to explore our fit for brand and business coaching, certification coaching or both, let's have a conversation!
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