Personal brand? Professional brand? It's all the same when you're trying to get that raise, promotion or put your business on the map. Most people mistakenly think that brand is just a logo or visual identity. It's not. Or they think that they are supposed to do what traditional, transaction-based marketing says, which is: identify your target market/niche, figure out what THEY want, be THAT and then sell it to them. In both cases, you'd be missing out on an opportunity to create an authentic and resonant relationship with your ideal clients. Watch my video to learn my perspective on The 3 Key Elements Of A Revenue-Generating Brand and use it to start crafting yours!